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Jeans has come a long way in the role it plays in our everyday lives.


It once was something for tough rugged work, then it became something that is highly versatile in our every day casual fashion, and now it is becoming part and parcel of our casual smart needs.


To us, it can be more than that. You don’t have to be limited by what is available on the shelves, but a piece that you can personalize the details to your personality and style.


Men, don’t worry too much about the warm weather anymore. Leave the house in your tee/shirt and jeans, and simply put on your tailored jacket at your event.


Ladies, put on a beautiful pair of jeans and you can conquer the world. Pair it with heels and jacket and you will have all eyes on you.

"Denim is a way of life."


"Denim is a love that never fades."

-Elio Fiorucci

"Jeans represent democracy in fashion."

-Giorgio Armani

Unique selection of fine quality denims in various colours  from Japan & Italy.

Personalize your pair of jeans with details that speak who you are.

And even your initials or signature.

Express yourself with styles, details and colours.

If you’re a fan of selvedge for extra details, we’ve got you covered.